Visa Infinite: Olympic Games Paris, Super Bowl LVIII, branded content about travel and more
Brand
Visa Infinite
Main role
Creative Content
Comms Plan
Date
From February
to June, 2024
Visa welcomes a new traveler, journalist Pedro Andrade, a professional renowned for his adventures around the globe, having explored more than 70 countries and starred in programs such as "Pedro Pelo Mundo" and "Entre Mundos".
In the "The World is Infinite" campaign, viewers will be invited to get to know the place by discovering its different facets of Paris: gastronomic, cultural, fashion and sporting. The campaign aims to show how such an iconic city (during the Olympic Games) can offer new and surprising experiences, in line with the concept that every trip can be experienced in countless ways.
Highlights
This work was also carried out as a brand strategy and promotion activation through social media for the Visa Infinite credit card. Among the highlights were three podcast episodes (in partnership with The Summer Hunter) and a series of contents for the travel and tourism section (in partnership with NFL), taking creators to follow the Super Bowl up close and personal in Las Vegas, as well as to learn about all the benefits of the product in their personal trips.