Pessimism of Reason: an investigation into relationships and communication in an extremely polarized society

Brand/Client
Mutato

Main role
Trend Research
Consumer Insight

Date
May, 2022

In this study, we drew up an overview of the Brazilian political scenario in 2022 and how brands could talk to people at a time of so much debate, promise, demand and dispute. 

The idea was to think about how to position brands by creating relationships that dialog with social and environmental needs and building a project for the future that is more in favor of society.