FIFA Women's World Cup: Visa strengthens support for women's soccer and extends sponsorship

Brand
Visa 

Main role
Brand Strategy
Social Playbook

Date
July, 2023

We created a partnership with one of the biggest stars of Brazilian television, for some activations on TikTok and Instagram. On TikTok, with a light-hearted tone, the campaign features a video in which Ana Maria invites viewers to record their own version of the presenter's famous catchphrase, "Wake up girl!", calling on other users to follow the FIFA Women's World Cup matches. 

As part of its brand and content strategy, we also carried out a series of initiatives to promote the culture of women's soccer in Brazil, including an advertising campaign to engage the movement #EscolhaJogarComElas.